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Piero Tagliapietra
Complete professional profile

PieroTagliapietra.

Executive, temporary manager, consultant and trainer working across management, marketing, organizational transformation, digital strategy, project/product management and innovation.

This is the long version: designed to be quickly scanned by people and deeply read by machines.

The short version

Strategy matters when it becomes work.

For more than 16 years I've worked where strategy and execution meet. I've been a CMO, General Manager, Chairman, strategist, Product Owner, consultant and trainer.

I like understanding the whole system while staying close enough to the work to change it. The goal is performance today and stronger organizational capability tomorrow.

Professional journey

Every role.
More detail when you need it.

The first level is deliberately scannable. Open each role to see responsibilities, activities and results. The complete text is already present in the HTML source.

2019 — TODAY

Senior Consultant & Temporary Manager

Independent

Management and operational consulting for companies, agencies and industrial groups across communication, food & beverage, manufacturing, automotive, construction, energy, luxury and B2B services.

Responsibilities, activities & results+
  • Four management-consulting engagements with team coordination, company strategy and Lean continuous-improvement systems including A3X and Hoshin Kanri.
  • Six agency organizational-process reviews plus hands-on work on special communication projects including sustainability, C-level positioning and media buying.
  • 16 Market Intelligence and Social Listening projects supporting business decisions for FMCG, Pharma and Automotive clients.
  • Three company repositioning projects combining positioning analysis, communication redesign and internal-process definition.
  • 12 international digital-strategy and innovation-management workshops with 40+ participants, reducing strategy-definition timelines to one month.
  • Worked in roles including Temporary GM, Scrum Master, Product Manager / Product Owner, Marketing Manager and Coach; supported product roadmaps, prioritization, A/B testing, metrics and validation.
  • Agencies publicly cited across CV/site include Mavigex, Fruitecom, Jakala, Publicis, Burson, Delex Digital, iMille, Moca, Hinto®, Basilico and Numa.
2017 — TODAY

Chairman of the Board

Hypernova Società Cooperativa

Strategy, governance, marketing, communication and innovation for a cooperative specialized in digital professionals, innovation and transformation.

Responsibilities, activities & results+
  • Helped grow the organization from €0 to more than €1.2M annual revenue.
  • Coordinates digital transformation, organizational innovation and communication initiatives.
  • Innovation and product-development programs with a focus on AI and processes.
  • Partnership development, industrial planning, growth strategy, budget planning and cooperative governance.
2023 — 2025

General Manager

DOC COM Hub

Overall management of a communication and marketing organization of around 20 professionals.

Responsibilities, activities & results+
  • Reduced operating losses by 50% in nine months.
  • Redesigned operating model and processes; reorganized the team and introduced time tracking.
  • Coordinated marketing and communication work for hospitality and tourism clients.
  • Managed budgets, stakeholders, partners and suppliers; supported agency repositioning.
2020 — 2023

Chairman of the Board (Temporary)

Digicoop

Restructuring of a financially distressed editorial consortium.

Responsibilities, activities & results+
  • Economic and financial analysis, activity-portfolio assessment and new industrial plan.
  • Led transformation into Dico-Digital Community Società Cooperativa Consortile, avoiding insolvency.
  • Negotiated with stakeholders, members and creditors during critical restructuring phases.
2019 — 2023

Chief Marketing Officer

Rete DOC

Led Marketing & Communication for a national cooperative ecosystem with 8,000 members and €70M revenue.

Responsibilities, activities & results+
  • Defined brand, communication and commercial-development strategy; reorganized assets and introduced a Project Management system.
  • Lead generation increased 80× in 18 months while CPL decreased 50%.
  • Newsletter open rate increased from below 1% to 45%.
  • Introduced Digital Asset Management, editorial governance and integrated marketing.
  • Product Owner for two internally developed digital products.
2015 — 2019

Digital Strategist & Head of Analysis

The Fool

Led Strategy and Monitoring for banking, FMCG and insurance clients.

Responsibilities, activities & results+
  • 50+ projects across communication, PR, branding, reputation management and performance marketing.
  • P&L responsibility for the Social & Monitoring area.
  • Led a team of six professionals.
  • Direct management of Social Listening, digital intelligence and reputation-analysis projects; research across Automotive, FMCG, Banking, Insurance, Healthcare, Medical and Media.
2011 — 2015

Communication Specialist

CEFRIEL — Politecnico di Milano

Communication, executive training, innovation and human-factor security.

Responsibilities, activities & results+
  • Designed and delivered training for managers and executives.
  • Facilitated Open Innovation and product-development workshops.
  • Developed approaches to human-risk analysis in cybersecurity; worked on Social Engineering, OSINT, Social Vulnerability Assessment and phishing initiatives.
  • Supported internal communication and change-management initiatives.
2011 — 2013

Presentation Designer

NDA — Freelance

Executive presentation design for a multinational company's annual General Meeting.

Responsibilities, activities & results+
  • Optimized C-level presentations, content structure and visual storytelling.
  • Adapted key messages to corporate objectives and presentation guidelines.
2009 — 2011

Digital Strategist / Head of Analysis

Hagakure — today Capgemini

Contributed to the growth of one of Italy's early digital agencies.

Responsibilities, activities & results+
  • Progressed from Social Media Manager to Head of Analysis.
  • Led monitoring, analytics, Digital PR and Influencer Marketing activities.
  • Supported national and international blue-chip clients across Fashion, Media, Telco and Automotive.
  • The agency grew from roughly 15 to more than 70 professionals during this period.
2003 — 2009

Personal Trainer & Martial Arts Instructor

Several gyms

Worked while studying at university.

Responsibilities, activities & results+
  • Supported and coached more than 200 clients from first gym entry through personal goals.
  • Taught martial arts; later achieved black belts in two disciplines.
Teaching & facilitation

Teaching is part
of my practice.

Executive training, universities and professional education across marketing, communication, sustainability, Agile, Lean, Project Management, AI and innovation.

2022 — TODAYNinja MarketingDigital Project Management · AI for Project Management · How to apply Lean tools
2015 — TODAYAlta Scuola per l’Ambiente — Università Cattolica, BresciaMaster in Management e Comunicazione per la Sostenibilità · Comunicazione per la Sostenibilità
View Teaching & Lecturing Archive — 7 previous entries+
2017 — 2019Accademia d’ImpresaMarketing · Digital Marketing · Security
2016 — 2024Digital UpdateDigital PR · Agile Project Management
2016 — 2022IED — Istituto Europeo di DesignMaster in Digital Communication Strategy · Digital PR · Analytics & Web Analytics
2016HBR ItaliaExecutive training on digital marketing evolution and influencer marketing
2016 — 2021CUOA Business SchoolJobLeader E-commerce & Digital Marketing · digital business, integrated channels, monitoring, influencer marketing, social/digital ROI
2015Mondadori Digital SchoolScrivere per il Web: tecniche e strumenti per il web writing
2013 — TODAYUniversities & institutionsTeaching also includes Università Statale di Milano and Università San Raffaele; topics across brand strategy, digital communication, influencer marketing, digital PR, web analytics, sustainability, social media, market intelligence, privacy, project management, agile and innovation.
Books & publications

Writing to make ideas usable.

Two books with Franco Angeli plus book contributions, papers and articles.

2020 · Franco Angeli

Gestire progetti digitali. Gli strumenti a disposizione del Project Manager

Management Tools; a practical reflection on approaches, methods and tools for managing digital projects.

2015 · Franco Angeli

Leader digitali. Dall’analisi dell’influenza online all’influencer management

NEO series; understanding influencers, different influencer types and engagement strategies.

View publications & contributions — 6 entries+
2021Fare Marketing Strategico usando il Relationship Marketing — Valentina Vellucci Book contributionChapter: L’arte del Community Management Relazionale. Trolling vs Gestione delle Crisi.
2018Comunicare digitale. Manuale di teorie, tecniche e pratiche della comunicazione Book contributionSection on Influencer Marketing.
2017Linkiesta ArticleIl digitale non è un insieme di strumenti, ma il cambiamento più profondo che ci sia.
2014CEFRIEL Innovision Paper PaperSocial-Driven Vulnerability: Facing and Managing Vulnerabilities Driven by Social Media.
2012Master Sole24Ore — Media Relations ContributionContribution on the concept of Influencer.
2011Wired Italia ArticlesGuida all’Egosurfing · QR Code · Prepararsi all’Estate · Editing di foto online.
Talks, conferences & podcasts

A public archive of ideas.

From social media and cybersecurity to Agile, Lean, Project Management, innovation and cooperation. This archive intentionally keeps historical talks rather than showing only recent highlights.

View all documented talks — 32 entries+
2024WMF WeMakeFutureInnovation & Cooperation
2022Freelance CampQuelli che camminano sull’acqua e quelli che lavorano su Airtable
2022Working Better PodcastLe 5S del Metodo Lean con Piero Tagliapietra
2021FreelancecampProgetti come viaggi
2021WordCamp ItaliaVie misteriose: ripensare i contratti
2021SostanzeAgile e Lean: parole alla moda o approcci validi?
2020Freelance DayStrategie per una nuova normalità — con Chiara Battaglioni
2019Merita Business PodcastCos’è Agile: impariamo a dare una marcia in più al project management
2019WordCamp VeronaRetrospettive (o come creare progetti migliori)
2019Freelance DayProject Management per Freelance
2018FreelancecampPossiamo ancora fare progetti da soli?
2017Merita Business PodcastInfluencer Marketing: come lavorare con gli influencer — Ep. 24
2015BTOTourism Between Big and Small Data
2015Social Media Week MilanReputazione Mobile
2015Social Media Week MilanAgile PR
2015Pre-Digit15Influencer e giornalismo
2014WPCMetodologie Agile per la gestione di progetti innovativi
2014Agile for InnovationAgile e Lean per i Social Media
2014Rotary Club Sassuolo + ITIS Volta + IPSIA Don MagnaniTutto quello che avresti voluto sapere su Facebook ma avevi paura di chiedere
2014Seminari di Informatica Giuridica Avanzata — Università di MilanoPrivacy e Social Media
2014Lean Startup Machine MilanLean Social Media Monitoring
2014Social Media Week MilanSocial Media Policy
2013SMXMSupercharging Reach & Engagement on Facebook and Twitter
2013Seminari di Informatica Giuridica Avanzata — Università di MilanoIl panorama dei Social Media
2013RomagnacampSocial Media Engineering; Filosofia e biologia per l’analisi dei social media
2013Valsabbia NewsDue serate per discutere di social media e mobile
2012Conferenza Nazionale delle Associazioni di VolontariatoSocial Media: come usarli per le attività delle associazioni
2012AVIS GavardoTre serate sui social media: opportunità e rischi
2011Scuola media RivoltellaGenerazione F: rischi su Facebook e come evitarli
2009UsercampL’utente nudo: breve viaggio tra design e social media
2009TesicampCustomer care online: nuove frontiere della comunicazione online
2009VeneziacampIdentità e cultura: come il web influenza la percezione di individui e imprese
Certifications

Credentials, not decoration.

Project Management, Agile, Lean and innovation credentials accumulated alongside hands-on work.

2014CSM®Scrum Alliance · Certified ScrumMaster
2016PMI-ACP®Project Management Institute · Agile Certified Practitioner
2019PSM IScrum.org · Professional Scrum Master I
2020PMP®Project Management Institute · Project Management Professional
2021PSPO IScrum.org · Professional Scrum Product Owner I
2022DASSM®Project Management Institute · Disciplined Agile Senior Scrum Master
2023Lean Six Sigma White BeltAIGPE · White Belt
2024Lean Six Sigma Yellow BeltAIGPE · Yellow Belt
View micro-credentials & digital badges — documented selection+
2021Google Project Management CertificateCoursera / Google · Professional Certificate
2023Generative AI Overview for Project ManagersProject Management Institute · Generative AI foundations for project work
2024Talking to AI: Prompt Engineering for Project ManagersProject Management Institute · Prompt engineering for project managers
2024Data Landscape of GenAI for Project ManagersProject Management Institute · Data quality, volume, security and GenAI integration
2025Practical Application of Generative AI for Project ManagersProject Management Institute · Practical GenAI applications across project performance domains
2025The Essentials for ProjectsProject Management Institute · Visual thinking and scalable problem solving
View other credentials listed in the 2026 CV+
CURRENTCSPP™2026 CV · Credential listed in current CV
CURRENTGPM-b™2026 CV · Credential listed in current CV
CURRENTInnovation Manager (MiSE)MiSE · Credential listed in current CV
Continuous education

Learning did not stop with the degrees.

Formal education, masterclasses, exam preparation and focused courses. Kept separately from certifications so training is not mistaken for a credential.

View continuous-learning timeline — 16 entries+
2012Seminars CLUSITRecent regulations and fundamental rules for personal data processing and cybersecurity; Mobile Privacy.
2013PMI-ACP preparation CEFRIELPreparation course for the PMI Agile Certified Practitioner examination.
2014Master I Level — Security Specialist Politecnico di MilanoEthics & Security, Enterprise Security, Risk Management, Fraud Management, Security Law, Physical and Information Security; specialization in OSINT, Social Engineering, Phishing and social-media risk.
2014Security seminars CLUSITSocial media security for Made in Italy; identity management; Italian Digital Agenda; Security & Big Data.
2014Agile training CEFRIELProduct Owner masterclass with Roman Pichler; UX/personas/scenarios/storyboards/Product Canvas; Scrum + Lean Startup + Business Model Generation; Scrum Master preparation with Pierluigi Pugliese.
2015Think and Draw Digital UpdateWorkshop management and Design Thinking.
2017Cooperative Management ISFID PrismaCooperative history and mutual principles; accounting; governance; people/team management; negotiation and marketing.
2019PMP Exam Prep UdemyPreparation for PMP certification.
2020Disciplined Agile / Retrospectives PMI & UdemyBasics of Disciplined Agile; Agile Retrospective + Continuous Improvement + Kaizen with Scrum.
2021DASSM training / Business Continuity PMIAdvanced Disciplined Agile, team optimization, problem solving, emotional intelligence, high-performance leadership; remote-team and continuity practices.
2021Google Project Management CourseraTraining path for the Google Project Management Professional Certificate.
2022Value Stream / Wicked Problems / Scope PMI & UdemyValue Stream Management; Taming Bias using Wicked Problem Solving; Prevent Scope Creep.
2023Generative AI / Lean Six Sigma PMI & UdemyGenerative AI Overview for Project Managers; Lean Six Sigma White Belt training.
2024Prompt Engineering / GenAI Data / Six Sigma PMI & UdemyTalking to AI: Prompt Engineering for Project Managers; Data Landscape of GenAI for Project Managers; Lean Six Sigma Yellow Belt training.
2025The Essentials for Projects PMIVisual-thinking and scalable problem-solving methods for teams, projects and change.
2025PMO learning path PMIStarted PMI training on PMO topics, with PMI-PMOCP™ considered as a possible subsequent certification.
2012–2014 · Politecnico di Milano

Master I Level — Security Specialist

Multidisciplinary work across enterprise security, risk and fraud management, security law, physical and information security, with specialization in OSINT, Social Engineering, phishing and social-media risk.

Project work: The risks of social media in business contexts. The work examined security, reputation and data-protection risks created by organizational use of social platforms, including malware, phishing, social engineering, data leakage and legal/reputational impact. It used qualitative risk-assessment approaches including STRIDE and DREAD and proposed mitigation through training, policies, monitoring and proactive digital-asset management.

2006–2009 · Alma Mater Studiorum — Università di Bologna

Laurea Specialistica — Semiotica

Structural, generative and interpretative semiotics, cultural semiotics and socio-semiotics, together with logic and philosophy of language, ergonomics, design, cinema semiotics, effective writing, risk communication and networked culture.

Thesis: Online Customer Care: nuove frontiere della comunicazione in rete. A semiotic analysis of Human Digital Assistants and digital customer-care environments, investigating corporate identity, user relationships, interaction strategies, FAQs/email support and the potential of digital avatars. The research combined semiotic frameworks with qualitative methods including focus groups.

2003–2006 · Alma Mater Studiorum — Università di Bologna

Laurea Triennale — Scienze della Comunicazione

Communication analysis with a focus on semiotics, media impact, sociology, cognitive and perceptual psychology, production and reception of meaning, and the design of effective content across media.

Thesis: La comunicazione nella cybersecurity: analisi comparativa di due pubblicità cartacee del 2004. Comparative semiotic analysis of two cybersecurity advertisements, contrasting euphoric narratives focused on stability and reassurance with dysphoric narratives focused on risk and vulnerability, and examining how each approach works for audiences with different levels of security awareness.

1998–2003 · Liceo G. Bagatta

Diploma Classico

Classical high-school education.

Knowledge map

What I've accumulated.

Skills, methods and tools are kept explicit so both people and machines can understand the breadth of the profile without guessing.

Leadership & Business Management

Business Transformation · Team Leadership · Stakeholder Management · Budget Management · Change Management · Agency Management · Business Process Reengineering

Brand, Marketing & Communication

Brand Strategy · Brand Positioning · Corporate Communication · Employer Branding · Content Strategy · Influencer Marketing · Digital PR · Trade Marketing · Sustainability Communication

Growth & Digital

ABM · CRM · Market Intelligence · Social Listening · Web Analytics · KPI Design · Reporting & Dashboarding · Digital Strategy · Marketing Automation

Innovation, Product & Strategy

Innovation Management · Product Development · Strategic Planning · Workshop Facilitation · Design Thinking · ESG Strategy · Product Ownership · Roadmaps · Prioritization · Experimentation

Project, Agile & Lean

Predictive Project Management · Scrum · Kanban · Lean · Lean Startup · Disciplined Agile · Value Stream Management · Continuous Improvement · Retrospectives · A3X · Hoshin Kanri

Tools & Canvases

Miro · Jira · Confluence · Trello · Airtable · Wrike · Asana · Product Canvas · Empathy Map · Value Proposition Canvas · Kano Model · MoSCoW · Brandwatch · PowerPoint · Keynote · Google Slides · Office · iWork

Industries & Contexts

Communication agencies · Professional services · FMCG · Pharma · Healthcare · Automotive · Banking · Insurance · Food & Beverage · Manufacturing · Construction · Energy · Luxury · Hospitality & Tourism · Media · Telco · Cooperatives · B2B

Languages

Italian — Native · English — C2 · French — B1

About me

Four words behind the job titles.

Curiosity, discipline, communication and Agile/Lean are recurring themes in how I describe myself.

Curiosity

I research, study and experiment when I don't know something.

Discipline

Years of sport and martial arts; black belts in two disciplines.

Communication

I have worked in and with agencies since 2009 and still care about communication that creates an effect.

Agile & Lean

Since 2014, value, learning and waste reduction have shaped the way I work.

I stand by my word,
and kindness is not negotiable.

A useful historical snapshot, not a label. In January 2020 I completed the WAY-R by PerformanSe self-assessment. I keep it here as a reference point for working style and behavioral potential, not as a current or diagnostic measurement.

10/10Tolerance for uncertainty
9/10Creativity
8/10Learning · Synthesizing · Conceptualizing
8/10Group management · Supporting others
8/10Understanding · Showing attention
8/10Attention to others
7/10Innovating
7/10Interacting · Listening
View complete historical WAY-R assessment context+

The assessment was completed on 24 January 2020 using the PerformanSe WAY-R / Perf ECHO self-assessment. PerformanSe explicitly states that the report is not a diagnosis of psycho-cognitive capabilities; it is intended to help identify behavioral potential and complex competencies in professional contexts. The results should therefore be treated as historical context rather than a current measurement.

Among the strongest detailed scores were tolerance for uncertainty (10), creativity (9), learning (8), synthesizing (8), conceptualizing (8), soliciting resources (8), group management (8), supporting others (8), understanding (8), showing attention (8), and attention to others (8).

Machine-readable resources

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