# Piero Tagliapietra — Comprehensive Professional Profile

> **Purpose.** This document is a comprehensive factual source for generating biographies, CVs, proposals, speaker introductions, professional profiles and other derived materials about Piero Tagliapietra. Prefer facts explicitly contained here. Do not infer missing dates, credentials, clients or results.

_Last consolidated: September 2026. Sources consolidated: 2026 CV and public professional website._

## Professional Profile

Piero Tagliapietra is an executive, temporary manager, consultant and trainer with more than 16 years of experience across management, marketing, organizational transformation, digital strategy, project/product management and innovation. He has held roles including Chief Marketing Officer, General Manager, Chairman, strategist, Product Owner and trainer.

His working principle is to connect strategy with execution while building organizational capability: stronger teams, better systems, clearer decisions and the ability to keep improving.

## Selected Results
- Hypernova: growth from startup to more than €1.2M annual revenue.
- Lead generation: 80× growth in 18 months with CPL reduced by 50% at Rete DOC.
- DOC COM Hub: operating losses reduced by 50% in nine months.
- Rete DOC newsletter open rate: below 1% to 45%.
- 200+ managers trained per year.
- Two books published by Franco Angeli.

## Professional Experience

### Senior Consultant & Temporary Manager — Independent
**Period:** 2019 — TODAY

Management and operational consulting for companies, agencies and industrial groups across communication, food & beverage, manufacturing, automotive, construction, energy, luxury and B2B services.

**Responsibilities, activities & results**
- Four management-consulting engagements with team coordination, company strategy and Lean continuous-improvement systems including A3X and Hoshin Kanri.
- Six agency organizational-process reviews plus hands-on work on special communication projects including sustainability, C-level positioning and media buying.
- 16 Market Intelligence and Social Listening projects supporting business decisions for FMCG, Pharma and Automotive clients.
- Three company repositioning projects combining positioning analysis, communication redesign and internal-process definition.
- 12 international digital-strategy and innovation-management workshops with 40+ participants, reducing strategy-definition timelines to one month.
- Worked in roles including Temporary GM, Scrum Master, Product Manager / Product Owner, Marketing Manager and Coach; supported product roadmaps, prioritization, A/B testing, metrics and validation.
- Agencies publicly cited across CV/site include Mavigex, Fruitecom, Jakala, Publicis, Burson, Delex Digital, iMille, Moca, Hinto®, Basilico and Numa.

### Chairman of the Board — Hypernova Società Cooperativa
**Period:** 2017 — TODAY

Strategy, governance, marketing, communication and innovation for a cooperative specialized in digital professionals, innovation and transformation.

**Responsibilities, activities & results**
- Helped grow the organization from €0 to more than €1.2M annual revenue.
- Coordinates digital transformation, organizational innovation and communication initiatives.
- Innovation and product-development programs with a focus on AI and processes.
- Partnership development, industrial planning, growth strategy, budget planning and cooperative governance.

### General Manager — DOC COM Hub
**Period:** 2023 — 2025

Overall management of a communication and marketing organization of around 20 professionals.

**Responsibilities, activities & results**
- Reduced operating losses by 50% in nine months.
- Redesigned operating model and processes; reorganized the team and introduced time tracking.
- Coordinated marketing and communication work for hospitality and tourism clients.
- Managed budgets, stakeholders, partners and suppliers; supported agency repositioning.

### Chairman of the Board (Temporary) — Digicoop
**Period:** 2020 — 2023

Restructuring of a financially distressed editorial consortium.

**Responsibilities, activities & results**
- Economic and financial analysis, activity-portfolio assessment and new industrial plan.
- Led transformation into Dico-Digital Community Società Cooperativa Consortile, avoiding insolvency.
- Negotiated with stakeholders, members and creditors during critical restructuring phases.

### Chief Marketing Officer — Rete DOC
**Period:** 2019 — 2023

Led Marketing & Communication for a national cooperative ecosystem with 8,000 members and €70M revenue.

**Responsibilities, activities & results**
- Defined brand, communication and commercial-development strategy; reorganized assets and introduced a Project Management system.
- Lead generation increased 80× in 18 months while CPL decreased 50%.
- Newsletter open rate increased from below 1% to 45%.
- Introduced Digital Asset Management, editorial governance and integrated marketing.
- Product Owner for two internally developed digital products.

### Digital Strategist & Head of Analysis — The Fool
**Period:** 2015 — 2019

Led Strategy and Monitoring for banking, FMCG and insurance clients.

**Responsibilities, activities & results**
- 50+ projects across communication, PR, branding, reputation management and performance marketing.
- P&L responsibility for the Social & Monitoring area.
- Led a team of six professionals.
- Direct management of Social Listening, digital intelligence and reputation-analysis projects; research across Automotive, FMCG, Banking, Insurance, Healthcare, Medical and Media.

### Communication Specialist — CEFRIEL — Politecnico di Milano
**Period:** 2011 — 2015

Communication, executive training, innovation and human-factor security.

**Responsibilities, activities & results**
- Designed and delivered training for managers and executives.
- Facilitated Open Innovation and product-development workshops.
- Developed approaches to human-risk analysis in cybersecurity; worked on Social Engineering, OSINT, Social Vulnerability Assessment and phishing initiatives.
- Supported internal communication and change-management initiatives.

### Presentation Designer — NDA — Freelance
**Period:** 2011 — 2013

Executive presentation design for a multinational company's annual General Meeting.

**Responsibilities, activities & results**
- Optimized C-level presentations, content structure and visual storytelling.
- Adapted key messages to corporate objectives and presentation guidelines.

### Digital Strategist / Head of Analysis — Hagakure — today Capgemini
**Period:** 2009 — 2011

Contributed to the growth of one of Italy's early digital agencies.

**Responsibilities, activities & results**
- Progressed from Social Media Manager to Head of Analysis.
- Led monitoring, analytics, Digital PR and Influencer Marketing activities.
- Supported national and international blue-chip clients across Fashion, Media, Telco and Automotive.
- The agency grew from roughly 15 to more than 70 professionals during this period.

### Personal Trainer & Martial Arts Instructor — Several gyms
**Period:** 2003 — 2009

Worked while studying at university.

**Responsibilities, activities & results**
- Supported and coached more than 200 clients from first gym entry through personal goals.
- Taught martial arts; later achieved black belts in two disciplines.

## Teaching & Lecturing
- **2022 — TODAY — Ninja Marketing:** Digital Project Management · AI for Project Management · How to apply Lean tools
- **2015 — TODAY — Alta Scuola per l’Ambiente — Università Cattolica, Brescia:** Master in Management e Comunicazione per la Sostenibilità · Comunicazione per la Sostenibilità
- **2017 — 2019 — Accademia d’Impresa:** Marketing · Digital Marketing · Security
- **2016 — 2024 — Digital Update:** Digital PR · Agile Project Management
- **2016 — 2022 — IED — Istituto Europeo di Design:** Master in Digital Communication Strategy · Digital PR · Analytics & Web Analytics
- **2016 — HBR Italia:** Executive training on digital marketing evolution and influencer marketing
- **2016 — 2021 — CUOA Business School:** JobLeader E-commerce & Digital Marketing · digital business, integrated channels, monitoring, influencer marketing, social/digital ROI
- **2015 — Mondadori Digital School:** Scrivere per il Web: tecniche e strumenti per il web writing
- **2013 — TODAY — Universities & institutions:** Teaching also includes Università Statale di Milano and Università San Raffaele; topics across brand strategy, digital communication, influencer marketing, digital PR, web analytics, sustainability, social media, market intelligence, privacy, project management, agile and innovation.

## Books
- **2020 — Gestire progetti digitali. Gli strumenti a disposizione del Project Manager** — Franco Angeli. Management Tools; a practical reflection on approaches, methods and tools for managing digital projects.
- **2015 — Leader digitali. Dall’analisi dell’influenza online all’influencer management** — Franco Angeli. NEO series; understanding influencers, different influencer types and engagement strategies.

## Publications & Contributions
- **2021 — Fare Marketing Strategico usando il Relationship Marketing — Valentina Vellucci** (Book contribution). Chapter: L’arte del Community Management Relazionale. Trolling vs Gestione delle Crisi.
- **2018 — Comunicare digitale. Manuale di teorie, tecniche e pratiche della comunicazione** (Book contribution). Section on Influencer Marketing.
- **2017 — Linkiesta** (Article). Il digitale non è un insieme di strumenti, ma il cambiamento più profondo che ci sia.
- **2014 — CEFRIEL Innovision Paper** (Paper). Social-Driven Vulnerability: Facing and Managing Vulnerabilities Driven by Social Media.
- **2012 — Master Sole24Ore — Media Relations** (Contribution). Contribution on the concept of Influencer.
- **2011 — Wired Italia** (Articles). Guida all’Egosurfing · QR Code · Prepararsi all’Estate · Editing di foto online.

## Talks, Conferences & Podcasts
- **2024 — WMF WeMakeFuture:** “Innovation & Cooperation”
- **2022 — Freelance Camp:** “Quelli che camminano sull’acqua e quelli che lavorano su Airtable”
- **2022 — Working Better Podcast:** “Le 5S del Metodo Lean con Piero Tagliapietra”
- **2021 — Freelancecamp:** “Progetti come viaggi”
- **2021 — WordCamp Italia:** “Vie misteriose: ripensare i contratti”
- **2021 — Sostanze:** “Agile e Lean: parole alla moda o approcci validi?”
- **2020 — Freelance Day:** “Strategie per una nuova normalità — con Chiara Battaglioni”
- **2019 — Merita Business Podcast:** “Cos’è Agile: impariamo a dare una marcia in più al project management”
- **2019 — WordCamp Verona:** “Retrospettive (o come creare progetti migliori)”
- **2019 — Freelance Day:** “Project Management per Freelance”
- **2018 — Freelancecamp:** “Possiamo ancora fare progetti da soli?”
- **2017 — Merita Business Podcast:** “Influencer Marketing: come lavorare con gli influencer — Ep. 24”
- **2015 — BTO:** “Tourism Between Big and Small Data”
- **2015 — Social Media Week Milan:** “Reputazione Mobile”
- **2015 — Social Media Week Milan:** “Agile PR”
- **2015 — Pre-Digit15:** “Influencer e giornalismo”
- **2014 — WPC:** “Metodologie Agile per la gestione di progetti innovativi”
- **2014 — Agile for Innovation:** “Agile e Lean per i Social Media”
- **2014 — Rotary Club Sassuolo + ITIS Volta + IPSIA Don Magnani:** “Tutto quello che avresti voluto sapere su Facebook ma avevi paura di chiedere”
- **2014 — Seminari di Informatica Giuridica Avanzata — Università di Milano:** “Privacy e Social Media”
- **2014 — Lean Startup Machine Milan:** “Lean Social Media Monitoring”
- **2014 — Social Media Week Milan:** “Social Media Policy”
- **2013 — SMXM:** “Supercharging Reach & Engagement on Facebook and Twitter”
- **2013 — Seminari di Informatica Giuridica Avanzata — Università di Milano:** “Il panorama dei Social Media”
- **2013 — Romagnacamp:** “Social Media Engineering; Filosofia e biologia per l’analisi dei social media”
- **2013 — Valsabbia News:** “Due serate per discutere di social media e mobile”
- **2012 — Conferenza Nazionale delle Associazioni di Volontariato:** “Social Media: come usarli per le attività delle associazioni”
- **2012 — AVIS Gavardo:** “Tre serate sui social media: opportunità e rischi”
- **2011 — Scuola media Rivoltella:** “Generazione F: rischi su Facebook e come evitarli”
- **2009 — Usercamp:** “L’utente nudo: breve viaggio tra design e social media”
- **2009 — Tesicamp:** “Customer care online: nuove frontiere della comunicazione online”
- **2009 — Veneziacamp:** “Identità e cultura: come il web influenza la percezione di individui e imprese”

## Certifications & Credentials
- **CSM®** — Scrum Alliance — 2014. Certified ScrumMaster
- **PMI-ACP®** — Project Management Institute — 2016. Agile Certified Practitioner
- **PSM I** — Scrum.org — 2019. Professional Scrum Master I
- **PMP®** — Project Management Institute — 2020. Project Management Professional
- **PSPO I** — Scrum.org — 2021. Professional Scrum Product Owner I
- **DASSM®** — Project Management Institute — 2022. Disciplined Agile Senior Scrum Master
- **Lean Six Sigma White Belt** — AIGPE — 2023. White Belt
- **Lean Six Sigma Yellow Belt** — AIGPE — 2024. Yellow Belt
- **CSPP™** — — — Current. Credential listed in the 2026 CV
- **GPM-b™** — — — Current. Credential listed in the 2026 CV
- **Innovation Manager (MiSE)** — MiSE — Current. Credential listed in the 2026 CV

## Micro-credentials & Digital Badges
The public professional sources document the following digital learning credentials/badges. This list is kept distinct from primary professional certifications.

- **Google Project Management Certificate** — Coursera / Google — 2021.
- **Generative AI Overview for Project Managers** — Project Management Institute — 2023.
- **Talking to AI: Prompt Engineering for Project Managers** — Project Management Institute — 2024.
- **Data Landscape of GenAI for Project Managers** — Project Management Institute — 2024.
- **Practical Application of Generative AI for Project Managers** — Project Management Institute — documented in 2025.
- **The Essentials for Projects** — Project Management Institute — 2025.

## Continuous Education
- **2012 — Seminars (CLUSIT):** Recent regulations and fundamental rules for personal data processing and cybersecurity; Mobile Privacy.
- **2013 — PMI-ACP preparation (CEFRIEL):** Preparation course for the PMI Agile Certified Practitioner examination.
- **2014 — Master I Level — Security Specialist (Politecnico di Milano):** Ethics & Security, Enterprise Security, Risk Management, Fraud Management, Security Law, Physical and Information Security; specialization in OSINT, Social Engineering, Phishing and social-media risk.
- **2014 — Security seminars (CLUSIT):** Social media security for Made in Italy; identity management; Italian Digital Agenda; Security & Big Data.
- **2014 — Agile training (CEFRIEL):** Product Owner masterclass with Roman Pichler; UX/personas/scenarios/storyboards/Product Canvas; Scrum + Lean Startup + Business Model Generation; Scrum Master preparation with Pierluigi Pugliese.
- **2015 — Think and Draw (Digital Update):** Workshop management and Design Thinking.
- **2017 — Cooperative Management (ISFID Prisma):** Cooperative history and mutual principles; accounting; governance; people/team management; negotiation and marketing.
- **2019 — PMP Exam Prep (Udemy):** Preparation for PMP certification.
- **2020 — Disciplined Agile / Retrospectives (PMI & Udemy):** Basics of Disciplined Agile; Agile Retrospective + Continuous Improvement + Kaizen with Scrum.
- **2021 — DASSM training / Business Continuity (PMI):** Advanced Disciplined Agile, team optimization, problem solving, emotional intelligence, high-performance leadership; remote-team and continuity practices.
- **2021 — Google Project Management (Coursera):** Training path for the Google Project Management Professional Certificate.
- **2022 — Value Stream / Wicked Problems / Scope (PMI & Udemy):** Value Stream Management; Taming Bias using Wicked Problem Solving; Prevent Scope Creep.
- **2023 — Generative AI / Lean Six Sigma (PMI & Udemy):** Generative AI Overview for Project Managers; Lean Six Sigma White Belt training.
- **2024 — Prompt Engineering / GenAI Data / Six Sigma (PMI & Udemy):** Talking to AI: Prompt Engineering for Project Managers; Data Landscape of GenAI for Project Managers; Lean Six Sigma Yellow Belt training.
- **2025 — The Essentials for Projects (PMI):** Visual-thinking and scalable problem-solving methods for teams, projects and change.
- **2025 — PMO learning path (PMI):** Started PMI training on PMO topics, with PMI-PMOCP™ considered as a possible subsequent certification.

## Academic Education
### Master I Level — Security Specialist — Politecnico di Milano (2012–2014)
Multidisciplinary study of enterprise security, risk management, fraud management, security law, physical and information security, with specialization in OSINT, Social Engineering, phishing and social-media risk.

**Project work: “The risks of social media in business contexts.”** Examined organizational security, reputation and data-protection risks related to social media; malware, phishing, social engineering, data leakage, reputational/legal impacts; qualitative risk assessment including STRIDE and DREAD; mitigation through training, policies, monitoring and proactive digital-asset management.

### Laurea Specialistica — Semiotica — Università di Bologna (2006–2009)
Structural, generative and interpretative semiotics, cultural semiotics, socio-semiotics, logic and philosophy of language, ergonomics, design, cinema semiotics, effective writing, risk communication and networked culture.

**Thesis: “Online Customer Care: nuove frontiere della comunicazione in rete.”** Semiotic analysis of Human Digital Assistants and digital customer care, corporate identity and user interaction. Combined semiotic frameworks with qualitative methods including focus groups.

### Laurea Triennale — Scienze della Comunicazione — Università di Bologna (2003–2006)
Communication analysis, semiotics, media impact, sociology, cognitive and perceptual psychology, and production/reception of meaning.

**Thesis: “La comunicazione nella cybersecurity: analisi comparativa di due pubblicità cartacee del 2004.”** Comparative semiotic analysis of cybersecurity advertising, contrasting euphoric/reassuring and dysphoric/risk-oriented narratives for audiences with different levels of security awareness.

### Diploma Classico — Liceo G. Bagatta (1998–2003)
Classical high-school education.


## Core Competencies
### Leadership & Business Management
Business Transformation · Team Leadership · Stakeholder Management · Budget Management · Change Management · Agency Management · Business Process Reengineering

### Brand, Marketing & Communication
Brand Strategy · Brand Positioning · Corporate Communication · Employer Branding · Content Strategy · Influencer Marketing · Digital PR · Trade Marketing · Sustainability Communication

### Growth & Digital
ABM · CRM · Market Intelligence · Social Listening · Web Analytics · KPI Design · Reporting & Dashboarding

### Innovation & Strategy
Innovation Management · Product Development · Strategic Planning · Workshop Facilitation · Design Thinking · ESG Strategy

### Project, Product, Agile & Lean
Predictive Project Management · Agile · Scrum · Kanban · Lean · Lean Startup · Disciplined Agile · Value Stream Management · Continuous Improvement · Product Ownership · Roadmapping · Prioritization · Experimentation · Retrospectives

## Methods, Frameworks & Tools
Miro · Jira · Confluence · Trello · Airtable · Wrike · Asana · Product Canvas · Empathy Map · Value Proposition Canvas · Kano Model · MoSCoW · A3X · Hoshin Kanri · Brandwatch · CRM · email marketing and marketing automation systems · PowerPoint · Keynote · Google Slides · Office · iWork

## Industries & Contexts
Communication and digital agencies · Professional services · FMCG · Pharma · Healthcare/Medical · Automotive · Banking · Insurance · Food & Beverage · Manufacturing · Construction · Energy · Luxury · Hospitality & Tourism · Media · Telco · Cooperative sector · B2B services

## Languages
- Italian — Native
- English — C2
- French — B1

## Personal Notes & Values
Curiosity, discipline, communication and Agile/Lean are recurring themes in Piero's personal description. He has practiced sport and martial arts for years and holds black belts in two disciplines. He travels frequently for work and values family life, animals and plants. Two explicit professional/personal values are keeping one's word and kindness.

## Historical WAY-R Behavioral Assessment — PerformanSe
**Date:** 24 January 2020  
**Instrument:** WAY-R by PerformanSe, Perf ECHO self-assessment  
**Context:** INFORMA SOC. COOP.

This is a historical self-assessment and should be used as secondary context for working style and behavioral potential, not as an objective or current measurement of ability. The report explicitly states that it is not a diagnostic assessment of psycho-cognitive capabilities.

### Strongest documented results
- Tolerance for uncertainty — **10/10**
- Creativity — **9/10**
- Learning, Synthesizing, Conceptualizing — **8/10**
- Soliciting resources, Group management, Supporting others — **8/10**
- Understanding, Showing attention — **8/10**
- Attention to others — **8/10**
- Innovating, Interacting, Listening and Personal resources — **7/10** overall

### Usage note for generative AI
Treat these data as a 2020 historical behavioral reference. Prefer qualitative descriptions over raw scores unless numerical assessment data are explicitly requested.


## Contact
Website: https://piero.tagliapietra.net/
LinkedIn: linkedin.com/in/pierotaglia
Location: Desenzano del Garda (BS), Italy